内蒙古开放大学商务英语3作业答案

商务英语3

学校: 内蒙古开放大学

问题 1: 1. — What kind of music are you going to have in the background?
— Light ones. .

选项:

• A. I have a totally different idea.

• B. It makes the audience feel comfortable.

• C. I think we can run billboard advertising.

答案: It makes the audience feel comfortable.

问题 2: 2. — May I suggest the sales start on or about October 1?
— .

选项:

• A. What do you mean?

• B. Isn't it a very new idea here in this city?

• C. Great. We can start to prepare for the big event.

答案: Great. We can start to prepare for the big event.

问题 3: 3. We will _____ an order with your company for digital cameras.

选项:

• A. reserve

• B. book

• C. place

答案: place

问题 4: 4. They have signed the _______ to export textiles.

选项:

• A. content

• B. contract

• C. contact

答案: contract

问题 5: 5. We usually keep a large supply _______ stock.

选项:

• A. at

• B. on

• C. in

答案: in

问题 6: 6. 二、阅读理解（每题10分）
阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。
　　There are eight traditional functions of marketing:
　　Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.
　　Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.
　　Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
　　Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.
　　Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
　　Financing: For many products, such as automobiles, fridges and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.
　　Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.
　　Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.

It is very important to understand buyers'behavior.
2. Marketers usually use different selling methods.
3. Marketers ignore transporting costs and services.
4. Both transporting and storing are the aspects of the physical distribution of products.
5. Marketers provide credit that makes the purchasing of automobiles, fridges and new homes possible.

选项:

答案: T

问题 7: 7. — Hello! __________________?
— Hello, this is Michael from Tianjin Vanguard Trading Inc.

选项:

• A. Who are you?

• B. What are you?

• C. Who is that?

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问题 8: 8. They are talking about how to make use of advertising to________ the products.

选项:

• A. produce

• B. promote

• C. process

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问题 9: 1. — Kathy，I'd like you to meet Maggie Jacobs.
— , Maggie. You're doing a great job.

选项:

• A. I'm pleased to meet you

• B. It's great to see you again

• C. I'm happy to meet you too

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问题 10: 2. —
— We are headquartered in Shanghai.

选项:

• A. How about the departmental structure in the headquarters?

• B. What is your company profile?

• C. Where are your headquarters?

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问题 11: 3. Young people can learn how entrepreneurship works by their own companies.

选项:

• A. operate

• B. operating

• C. being operating

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问题 12: 4. You just send the faulty product back to them and they it free of charge.

选项:

• A. will replace

• B. replace

• C. have replaced

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问题 13: 5. Being an manager means knowing when to use the right management style.

选项:

• A. affective

• B. valid

• C. effective

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问题 14: 6. 阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。（每题10分）
Learning Business Skills through Junior Achievement
　　Junior Achievement is an international movement to educate young people about business and economics for the purpose of helping them prepare to succeed in a world economy.11 The organization is the largest of its kind.
　　Junior Achievement has gone through different stages in its development. 12 It was started by two business leaders, Horace Moses and Theodore Vail, and Senator Murray Crane in 1919 in Springfield, Massachusetts. The organization started with a small number of children aged ten to twelve. For more than 50 years, Junior Achievement programs met after school as a group of business clubs. But in 1975, Junior Achievement began to offer classes during school hours. Many more young people joined the organization once it began to teach business skills as part of the school day. In 2004, Junior Achievement Worldwide was formed.
　　The Junior Achievement programs teach about businesses, how they are organized, and how products are made and sold.13 The programs also teach about the American and world economies and business operations. Young people can learn how entrepreneurship works by operating their own companies. For instance, the students develop a product and sell shares in their company. They use the money to buy the materials they need to make their product, which they then sell. Finally, they return the profits to the people who bought shares in the company. It is reported that in the United States alone, there are more than 22,000 places that hold Junior Achievement events currently. According to Junior Achievement, about 287,000 volunteers support its programs around the world.
　　1. This passage is about Junior Achievement，an international movement to educate young people about businesses and economics.
　　2. Junior Achievement was started by two business leaders in Massachusetts.
　　3. Classes during school hours have been available in Junior Achievement for more than 60 years.
　　 Junior Achievement has been worldwide since 1919.
　　5. Volunteers of Junior Achievement teach about the American and world economies and business operations.

选项:

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问题 15: 7. —
— Yes, certainly. We are a medium firm with about two thousand people in two different plants.

选项:

• A. Do you have totally nine departments in your company?

• B. Could you tell me how your company is actually organized?

• C. Can you tell me a little more about the four branch offices?

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问题 16: 8. —
— Well, it is a separate department. But there are two laboratories, one at each production plant.

选项:

• A. What about the training manager and the human resources manager?

• B. What about the board of directors and the chairman?

• C. What about the Research and Development Department?

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问题 17: 9. Sometimes a situation will a direct style of management.

选项:

• A. call up

• B. call for

• C. call on

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问题 18: 10. Sometimes a situation will_______a direct style of management.

选项:

• A. call up

• B. call for

• C. call on

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问题 19: 1. This will make______ easier to transfer money and make loan payments online.

选项:

• A. that

• B. it

• C. the thing

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问题 20: 2. I'll ______ the exchange rate and service charge and then type up the check for you.

选项:

• A. make up

• B. figure out

• C. carry out

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问题 21: 3. Additionally, make sure that your password is long enough to ______ easily being hacked.

选项:

• A. prevent it from

• B. provide it with

• C. do away with

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问题 22: 4. In order to make proper reservations, will you send your acceptance to the attention of the General Office ______ a week before that day？

选项:

• A. no latter than

• B. no late than

• C. no later than

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问题 23: 5. Most banks have a section ______ you set up payees.

选项:

• A. that

• B. which

• C. in which

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问题 24: 6. 二、翻译（每题10分）
It is important to clear your cookies after each banking session, especially at a public computer.
A. 重要的是在每次银行交易业务结束后，要清除你的上网痕迹，尤其是在公共电脑上。
B. 重要的是在每次银行会议后，要清理掉饼干，特别是在公共电脑上。
C. 重要的是在每次银行活动结束后，要数清你的活动，尤其是在公共电脑上。
2. For further information, you can call at the bank’s customer service hotline 12345 to extension 3124, or pay a visit to www.bocusa.com.
A.为了进一步的信息，你可以拜访银行客服热线12345和分机3124，或者到 www.bocusa.com 网站查询。
B. 为了更多信息，你可以打电话给银行客服热线12345至分机3124，或者浏览 www.bocusa.com 网站。
C. 要了解更多信息，你可以拨打银行客服热线12345转分机3124，或者访问 www.bocusa.com 网站去查询。
3. Online banking refers to banking activities that are carried out over the Internet on a secure website.
A. 网上银行是指通过互联网在安全的网站上实现的银行业务活动。
B. 网上银行是指各种银行活动在安全网址通过互联网实现。
C. 网上银行参考了在安全网址上通过互联网进行的银行业务活动。
4. Thus you can protect yourself from identity theft.
A. 这样，你就可以保护你的身份盗窃了。
B. 这样，你就可以保护自己，避免身份被盗用。
C. 这样，你就可以从身份盗窃中保护你自己。
5. You can inform your bank of your account number so that your money can be transferred directly.
A. 你可以把你的账号告知银行，以便你的钱直接转账。
B．你可以告知银行你的账号，结果你的钱就直接过户。
C．你可以通知你账号的银行，以便你的钱直接过户。

选项:

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问题 25: 7. You can send them gifts ______ your best clients.

选项:

• A. in reply to

• B. in honor of

• C. with regard to

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问题 26: 8. The bank _____ grand door faces south is Bank of China.

选项:

• A. that

• B. which

• C. whose

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问题 27: 1. — Can you show me the schedule?
— __________________________.

选项:

• A. You won't miss the plane

• B. Sure, a tight schedule as usual

• C. Don't worry. I can help you with that

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问题 28: 2. — You need to pay a visit to our important customers from Chamberlain Automation Systems Company in Washington.
— _____________________________

选项:

• A. Sorry, can you repeat the name of the company?

• B. Can't you repeat the name of the company?

• C. What's the name of the company?

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问题 29: 3. You are the right person for the job that_______ your application ________the advertisement.

选项:

• A. relates… with…

• B. relates…for…

• C. relates… to…

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问题 30: 4. I led and _________a sales team of 20 people.

选项:

• A. suggested

• B. motivated

• C. moved

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问题 31: 5. Is ________ possible to take a 10-minute break during the meeting tomorrow morning?

选项:

• A. now

• B. that

• C. it

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问题 32: 6. The topic of the passage is __________.

选项:

• A. self-image in business situation

• B. the importance of appropriate choice of language

• C. dealing with people in business

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问题 33: 7. The language you use when talking with people in business is decided by _________.

选项:

• A. your relationship with the particular person

• B. yourself

• C. your boss

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问题 34: 8. People usually form an impression of you from _________.

选项:

• A. your way of doing jobs

• B. your language and manners

• C. your facial expressions

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问题 35: 9. Good manners in your culture may be considered bad manners in another. Good manners in this statement mean ___________.

选项:

• A. to behave politely

• B. to behave lovely

• C. to behave aggressively

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问题 36: 10. The message of the article is that ________________.

选项:

• A. dealing with people successfully in business is not easy

• B. clients with different cultural background is most challenging

• C. language plays a very important role in setting up business relationship

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问题 37: 1. Businesses can use free samples to build rapport and ______ customers ______ products or services.

选项:

• A. engage…to…

• B. engage…in…

• C. engage…for…

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问题 38: 2. Moreover, reservations by credit card four weeks ______ guarantee availability of the room size required.

选项:

• A. in advance

• B. in addition

• C. in agreement

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问题 39: 3. So I have a number of other ______ up my sleeve, as well.

选项:

• A. tricks

• B. strict

• C. trace

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问题 40: 4. An example of soft sell is to distribute free samples ______ customers often respond favorably.

选项:

• A. to which

• B. in which

• C. which

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问题 41: 5. Our new type of treadmill ______ release next month.

选项:

• A. is due to

• B. is due for

• C. is due

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问题 42: 6. 阅读下面的文章，根据文章内容给题目选择正确的答案。
　　Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.
　　A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off.
　　A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.
　　An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don't really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.
　　Humor in advertising is also used to attract the consumer's attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success.

What's the topic and main idea of the passage?
A. Selling Strategy – Sales Staff
B. Sales Staff – What Sales Staff Should Know
C. Selling Strategy – Hard Sell and Soft Sell Strategies
2. Customers often _________ hard sales tactics, thus making soft-selling more effective for success.
A. resist
B. oppose
C. object
3. Examples of soft sell mentioned in the passage include __________.
A. telling customers how good a product is
B. recommending products among friends
C. putting pressure on customers to buy products
4. Making humorous advertisements is one of the approaches companies use to __________.
A. reduce selling costs
B. arouse people's interests
C. avoid the shortage of sales staff
5. According to the passage, __________.
A. soft sell is expensive
B. hard sell is rarely resisted by customers
C. soft sell is preferred by business companies

选项:

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